A New Beginning

 

Domaine Wardy turned 21 in 2018.
Officially she’s an adult, and with adulthood comes self-awareness as well as new challenges and responsibilities.

With new ownership and new management, the logo – old fashioned, rigid, derivative – no longer reflects this coming-of-age of the brand.

As we go back to nature with our commitment to organic farming in our new vineyards (to be planted in 2019-2023) and respect for the environment with our switch to solar energy and a new wastewater treatment plant in the winery, we wanted a logo that represents this evolution. A dynamic, nature-inspired logo.

We engaged the renowned designer Tarek Atrissi to come up with a new logo as well as design new labels and refresh the brand’s image.

What he came up with was ingenious. The new logo is simply the main body of “Wardy” written in Arabic calligraphy which happens to resemble four rows of vine trellises.

The music chosen for the short animation comes from Leoš Janáček’s opera The Cunning Little Vixen which deals with the relationship between man and nature, an issue at the core of all wineries. The theme itself depicts dawn / the start of a new day / a new beginning.

This is our new beginning as we take stock of our past and look to the future with joy, abandonment and a dedication to represent the Beqaa Valley terroirs in the most honest light.