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For far too long, the Lebanese wine industry has shied away from its roots, preferring the safe and well-tried route of imitation French or the sleek ultra-modern in its labeling and designs.
Yet this is a region drenched with fine wine since the beginning of civilization. A region that has continuously produced wine for more than 6000 years.
Domaine Wardy has decided to display our heritage proudly by designing labels that are unmistakably near eastern, unmistakably Lebanese.
We looked at traditional architecture, tiles, carpets, fabrics. But what we were most drawn to were the incredibly detailed and beautiful wooden mosaics used for jewelry boxes, tables and backgammon boards.
These wonderfully intricate creations became the inspiration for our new labels, brought to life by the renowned designer Tarek Atrissi.
The new single-varietal labels were specifically designed to give clues about each grape variety. The traditional mosaic design to indicate the origin of the wine: Lebanon. The colors are based on the aromatic profile of each variety. A wood texture, or lack of, to indicate whether the wine has been oaked or not.
[The new labels will appear gradually throughout 2019]